Target Audience
As our film is a psychological thriller film, I feel realistically the audience should range from 16 on wards up to mid 30’s. It is a sub-genre of horror and the younger generation seem to enjoy watching horrors, as they are popular. However it does depend on the individual's opinion and taste.
http://answers.yahoo.com/question/index?qid=20111122152523AAxunY1
http://answers.yahoo.com/question/index?qid=20080207123002AAHmoLg
Although these are not serious research answers, there are some interesting points about why the teen audience are the key one for this genre. There seems to be a general idea that they are at a point in their life where being scared is a good thing because they have not experienced these strong emotions for real. There is also a bravado element. I think thse opinions have some value.
The target audience doesn’t depend on age in some circumstances. It can depend on what genre you like or would like to watch. There is no particular reason why older people would not watch our film, but there is a tendency for the genre to be preferred by younger people, perhaps because for the reasons above.
I personally think once you get to the age where you can follow a complex narrative and understand films which have a twist, which is generally from around the age of 16, these films become more appealing to you. ‘Black Swan’ is a psychological thriller and I personally really enjoyed it, as it does have a twist and it’s horror but in a different context. You also have to concentrate to follow the twists and turns.
I believe girls are more likely to watch a psychological horror than a boy as girls might find a movie with a meaning is much more appealing then a horror film based around violence without much depth to the plot. However, this is quite old-fashioned gender stereotyping and the success of films such as "Cabin in the Woods" might suggest that the horror demographic is changing.
The graph shows that the horror movies are most popular within the age range of 18-24. We also find over 50’s enjoy watching the horror films. I believe this is because most horror films have a twist or a hidden meaning which the audience love to try and figure out.
The pie chart shows women like watching these types of thrillers more then men. Women adapt more to psychological thrillers then men as there is more effort to think and adjust your mind to the film with what is going on.
These type of films are the same price as the other types films as it is only one of the many genres that can be released. However it may not be an all round popular film as some people just do not find watching scary moments appealing, especially the older generation (60+) who may have lived through scary moments of their own and may not enjoy seeing fictionalised versions.
This is an article from Ian Kingsley.
I mostly agree with what Kingsley states. We wanted to get the character thinking and adding clues up together to form their own conclusion as it makes them more involved and engaged into the film. We see our thriller to be what he explains as the appeal of the genre. Having different characteristics for the antagonist will make more of a thinking game for the audience and give more to discuss after the film which can generate new audiences who want to form their own opinion of what everybody else is talking about.
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